Ways to use video walls

Video Wall as one big image

On a large screen, information or advertising content always looks more expressive than on a digital display and attracts more attention. Let’s look at how large companies can maximize the use of video walls to achieve their strategic goals – to present a product or advertise a service, and to communicate important information to as many users as possible.

Ways to use video walls in different environments

Video walls are constructed using modern technologies: plasma and LCD (LCD) panels, as well as projection cubes. The market offers a wide range of models with different brightness parameters, module seam thickness, size and control capabilities. The variety of equipment allows you to create an installation taking into account the location – rooms with dim or bright light.

Unified image

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First of all and most often video walls are used to create a large, cohesive image that will not go unnoticed by others. During the broadcast of a concert or match, any type of content can be used, including Live TV and HTML.

Interactive features – free access

People love interactivity, so keeping up with modern technology, many shopping centers offer visitors the ability to use touch controls to search for information and display it. To expand your arsenal of interactive features, modern Digital Signage media players are recommended.

Social Media Boards

If the company uses social networks to attract customers, the video wall can broadcast current news from several working social networks – Facebook, Instagram, Twitter.

One video wall – several broadcasts

Video wall can be successfully used as a tool for demonstrations in shopping centers and presentations. Thus, large companies use video walls for simultaneous playback of different content as part of various presentations, where the brand presents its products or services, announces itself and familiarizes users with the new concept. Video walls are also suitable for demonstrating news, weather data, sporting events and so on. Conveniently, in this mode you can use only one media player, and switch content using a mobile device.

Information systems on video walls

Video walls at airports or train stations are successfully used to display information about the movement of transportation – flight schedules, various tables and data in a format that is simultaneously accessible to a large number of people. Thanks to the high image quality, the information can be easily viewed even at a great distance.

In order to achieve high efficiency, it is important to choose the right location of the structure, to choose the content competently, taking into account the needs of potential customers, to use components of proven brands for broadcasting – acoustic equipment, media players, controllers, displays.